Event Tourism Market Thrives with Surge in Festivals, Concerts, and Sports Tourism
The global event tourism market continues to gain remarkable traction as international travel resumes normalcy, corporate gatherings expand, and the entertainment and hospitality sectors witness strong recovery. According to recent industry estimates, the global event tourism market size is likely to be valued at US$1,538.3 Bn in 2025 and is projected to reach US$2,631.5 Bn by 2032, growing at a CAGR of 7.3% during the forecast period from 2025 to 2032. This robust growth reflects increasing interest in travel for leisure, professional engagements, cultural experiences, sports events, music festivals, and destination weddings. Consumers are increasingly prioritizing unique experiences over products, translating into higher spending in event-based travel. The market expansion is further driven by rising disposable incomes, government initiatives to promote tourism, and expansion of event infrastructure in both developed and emerging regions. Global travel brands, tourism boards,...