Who are the Players in US Handyman Service Market?

 


Introduction

The US handyman service market is experiencing significant growth, driven by the increasing demand for home repairs, maintenance, and improvement services. These services range from basic repairs and installations to more complex renovations, catering to both residential and commercial properties. The industry includes a variety of players, from independent contractors to large-scale franchises and companies offering online platforms for booking handyman services. As homeowners and businesses look for reliable, affordable, and skilled professionals, the competition among these players has intensified. This article explores the key players in the US handyman service market, examining their roles, strategies, and contributions to the overall market growth.

Market Overview

The global handyman service market is forecast to expand at a CAGR of 12.2% and thereby increase from a value of US$ 381.2 Mn in 2024, to US$ 853.3 Mn by the end of 2031. The market is being driven by several factors, including an aging housing stock, increasing homeownership rates, and a growing trend of DIY (Do-It-Yourself) consumers seeking professional help for tasks they can't complete themselves. Additionally, the rise of home improvement TV shows and online platforms that connect homeowners with skilled professionals has amplified the demand for handyman services.

Handyman services encompass a wide range of tasks, including but not limited to:

  • Basic Home Repairs: Fixing leaky faucets, broken appliances, and minor plumbing and electrical issues.
  • Home Maintenance: Painting, cleaning, gutter cleaning, and seasonal tasks like lawn care or snow removal.
  • Home Improvement Projects: Remodeling kitchens, bathrooms, installing fixtures, flooring, and minor construction work.
  • Commercial Services: Providing maintenance for businesses, including office repairs, installations, and preventative services.

The players in this market come from a variety of backgrounds, offering different business models and targeting various consumer segments.

Key Players in the US Handyman Service Market

1. HomeAdvisor (Angi)

HomeAdvisor, now part of Angi, is one of the largest platforms connecting homeowners with local professionals, including handyman services. Founded in 1998, the platform offers a range of home service solutions, from finding a handyman to booking specialized services such as plumbing and electrical work. HomeAdvisor's vast database of professionals allows users to read reviews, compare quotes, and schedule services online, making it a go-to resource for homeowners.

  • Key Offerings: Home repair, home improvement, and maintenance services through a user-friendly online platform.
  • Business Model: HomeAdvisor uses a lead generation model where professionals pay for the leads they receive. It connects homeowners with independent contractors and service providers, offering a vast network of vetted professionals.
  • Impact on the Market: HomeAdvisor has revolutionized the way consumers find and hire service providers, making it easier for consumers to access handyman services quickly and conveniently.

2. TaskRabbit

TaskRabbit, acquired by IKEA in 2017, is an online marketplace for freelance labor, offering a range of services, including handyman tasks. Founded in 2008, TaskRabbit enables users to find local professionals for various tasks, including home repairs, assembly of furniture, and minor renovations. With a focus on convenience and flexibility, TaskRabbit allows users to schedule services on-demand, offering real-time availability of handymen and other professionals.

  • Key Offerings: Furniture assembly, home repairs, electrical and plumbing services, and general home maintenance.
  • Business Model: TaskRabbit operates on a platform-based model where freelancers (called “Taskers”) set their rates and availability. TaskRabbit collects a service fee from both the Taskers and the clients.
  • Impact on the Market: TaskRabbit has disrupted the traditional handyman service model by leveraging gig economy principles, allowing users to hire handymen for a wide variety of tasks with immediate availability.

3. Handyman Connection

Handyman Connection is a franchise-based handyman service company that has been in operation since 1991. With a strong focus on providing reliable and high-quality service, Handyman Connection offers a range of services, including home repair, remodeling, and maintenance. It operates across multiple states in the US, with franchises providing locally trusted professionals.

  • Key Offerings: Plumbing, electrical, carpentry, home repairs, and remodeling services.
  • Business Model: Franchise model that provides training, support, and marketing services to individual franchise owners.
  • Impact on the Market: Handyman Connection has become one of the leading franchise networks in the handyman service industry, offering a consistent and reliable service experience across its franchises.

4. Mr. Handyman

Mr. Handyman, a subsidiary of the Neighborly network, is one of the largest and most recognizable brands in the US handyman service market. With over 200 locations across the country, Mr. Handyman provides a comprehensive range of services for residential and commercial properties. The brand emphasizes quality, reliability, and professional standards.

  • Key Offerings: Home repair, improvement, and maintenance services, including carpentry, drywall, painting, plumbing, electrical, and more.
  • Business Model: Franchise-based model that offers a national network of skilled professionals who are background-checked and trained.
  • Impact on the Market: Mr. Handyman has established itself as a trusted and professional brand, catering to both homeowners and businesses seeking high-quality, dependable services. Its integration into the Neighborly network has expanded its reach and influence in the market.

5. The Home Depot’s Home Services

As a leading home improvement retailer, The Home Depot has ventured into the handyman service market through its Home Services division. The company offers a broad array of professional services, including handyman work, appliance installation, electrical repairs, and plumbing services. Home Depot's large network of professionals, combined with its established retail presence, positions it as a key player in the market.

  • Key Offerings: Handyman services, installation services, and repairs across home improvement categories.
  • Business Model: Home Depot provides home services through an in-house network of professionals and subcontractors. Customers can book services through the Home Depot website or in-store.
  • Impact on the Market: Home Depot has leveraged its brand recognition and extensive customer base to offer convenient handyman services alongside its retail offerings, making it a popular choice for consumers already purchasing home improvement products.

6. Handy

Handy, a popular online platform founded in 2012, connects customers with local professionals for home cleaning and handyman services. With a focus on convenience and flexibility, Handy allows customers to book services directly through its website or mobile app. Handy serves both individual customers and large businesses, offering services for routine repairs and one-off projects.

  • Key Offerings: Home cleaning, furniture assembly, plumbing, electrical work, and general handyman tasks.
  • Business Model: Handy operates on a gig economy model, where workers (Handy Pros) set their own rates. The platform charges customers for services and takes a percentage of the payment.
  • Impact on the Market: Handy has made it easier for consumers to find and hire handymen by focusing on digital accessibility and an on-demand service model.

7. Lowe’s Home Improvement Services

Similar to Home Depot, Lowe's has a strong presence in the handyman service market. Through its Lowe's Home Services division, the company offers a wide range of services, including repairs, installations, and maintenance tasks. Lowe's also partners with local professionals to ensure quality and customer satisfaction.

  • Key Offerings: Home repair, installation, and improvement services.
  • Business Model: Lowe's provides handyman services both in-store and online, often including promotions and packages for customers purchasing products from its stores.
  • Impact on the Market: Lowe’s competes directly with Home Depot by providing a seamless shopping and service experience, offering a strong brand presence and wide service coverage.

Other Emerging Players

In addition to these major players, there are several emerging companies offering handyman services through innovative business models. Some of these players are leveraging the power of artificial intelligence (AI), smart home technology, and subscription-based services to provide added value to customers. For instance:

  • Thumbtack: Thumbtack is an online marketplace that connects individuals with local professionals, including handymen. Thumbtack allows users to get quotes from multiple professionals and choose the one that fits their needs, making it easier to compare pricing and services.
  • Handyman Hub: A regional player with a strong focus on quality, Handyman Hub offers a range of services similar to those of larger competitors, focusing on affordable pricing and fast response times.

Conclusion

The US handyman service market is diverse, with players ranging from large franchise systems and established retail giants to emerging online platforms. As the market continues to grow, these players will need to adapt to changing consumer preferences, technological advancements, and increasing competition. Whether through offering more customizable services, integrating smart technologies, or enhancing convenience through online platforms, these companies will continue to shape the future of the handyman service market in the US.

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